According to researches, there will be an increase in consumer demand for better personal care products, higher-quality food, and sustainability practices this year. People’s priorities are shifting rapidly—giving us renewed motivation to take care of themselves, one another, and the planet.
Collagen is now the ultimate gut-healing superfood. Collagen is one of the cleanest types of protein powders, free of many additives that typically fill the supplement aisle. Consumers are increasingly interested in knowing where their food comes from and exactly what’s in it, and collagen, with its single-ingredient label, serves that demand. Collagen also has gut-healing properties and is increasingly being used to treat many modern ailments from anxiety to acne.
“Emerging science is finally reaching a critical mass and trickling down to everyday consumers,” says Will Cole, D.C., a functional medicine practitioner. “People are yearning for ways to deal with the rise of the health problems we are facing as a society. Microbiome and gut health research is a catalyst for people to take responsibility for their health.”
Intermittent fasting is for weight loss and healing. Intermittent fasting or IF is one of the best and proven ways to improve health in the short- and long-term. While many people have success losing weight with IF, its benefits go much deeper. IF is linked to better blood sugar balance, decreased inflammation, and increased cognitive function, too.
IF somewhat mimics the way our ancestors ate and lived. At revitalize this year, Steven Gundry, M.D., renowned cardiologist and author of The Plant Paradox, explained that “our ancestors didn’t crawl out of their cave and say ‘What’s for breakfast?’ There wasn’t any refrigerator or even any storage system.” And it’s true, sometimes our ancestors didn’t find food until lunch or even dinnertime. Scientists are now discovering that this period without food may be quite therapeutic for the body and brain.
“IF is beneficial because it slows the regular transport of glucose into the brain cells and allows the existing glucose and glycogen stores to be converted to energy. This energy can then be used to focus on brain cell metabolic processes, enhancing brain function and allowing one to gain greater energy and mental clarity,” says According to Ilene Ruhoy, M.D., and integrative neurologist who uses fasting as a brain-boosting tool before big projects,
Basically, fasting is like de-cluttering for your brain, a restorative timeout for your gut, and gives your cells the time to clear out old proteins and other material so they can properly rebuild and regenerate.
Sleep optimization. After years of bad sleep hygiene, many people now have trouble finding the deep, restorative rest their bodies crave. For a little help, they’re turning to new bedroom centerpieces, sleep optimization technologies, holistic relaxation techniques, and sometimes even a little cannabis.
This year, mbg covered the rise of CBD oil as a relaxation tool, watched a neuroscientist’s ode to sleep climb to the top of the New York Times best-seller list, and saw weighted blankets emerge as a trendy accessory to lull us to bed. All the while, mattress companies continued to advertise to tired millennials, spending top dollar on social media campaigns and aspirational websites overselling to traditional brick-and-mortar locales. Casper sold $200 million worth of mattresses and sheets (and dog beds) online last year, and the three-year-old company that promises the “perfect sleep environment” is now valued at $750 million.
Mitochondrial optimization. According to Dr. Lipman, “The mitochondria are power plants in the cells that turn your food and oxygen into energy in the form of ATP. These mitochondria power the biochemical reactions in your cells.” When they’re not functioning optimally, people can expect to “get less from (their) body and brain, feel more tired, and age quicker.”
The best way to fuel the mitochondria? Eat more healthy fats. “At this point, I hope most people know that healthy fats are not only good but necessary for proper bodily function,” Dr. Lipman explains. “Mitochondria prefer to be fueled on fat, not sugar or carbs.”
The growing interest and research in mitochondrial health have spawned a pro-fat revolution. The increasing popularity of the ketogenic diet, which is based on high fat consumption and credited with a number of positive health benefits, has only helped the pro-fat movement spread faster.